My journey.

From managing large scale digital transformation projects to founding my own startup, I’ve accumulated a wealth of experience in tackling complex challenges across industries like pharmaceuticals, health, aviation, and marketing. Over the past years as an independent consultant, I’ve honed my skills in agile project management, process visualisation, business planning, and digital product and service design.

My hands-on involvement in technical projects & companies has given me a deep understanding of the inner workings of digital products and the critical connections between systems, processes, and user needs. These experiences have shaped my belief in addressing root causes rather than just symptoms, a principle that I apply across all my consulting engagements.

I learned to connect strategic thinking with hands-on execution and how to ensure that ideas are not only planned but effectively brought to life.

Over the last years, I developed a systematic consulting approach that helps leadership teams uncover fresh perspectives, create actionable strategies, and implement sustainable solutions. Whether designing workflows, crafting business plans, or aligning diverse stakeholders, my focus is always on delivering practical results that make a lasting impact.

what sets me apart.

  • Address root causes, not just symptoms, for sustainable outcomes. 

  • Strategic, financially sound, and executable solutions.

  • Actionable, hands-on solutions that drive results.

  • Custom strategies that fit your unique needs and constraints.

  • A trusted advisor to navigate complex decisions confidently. 

  • Marketing expertise in Pharma, Health, Aviation, Tech, and more. 

  • Access to top specialists for unique challenges. 

  • 20+ successful client projects since 2018.

Personal Key Learnings and Principles for Successful Change programs.

  • "Building Cathedrals, Not Sandcastles"

    Programs, Not Person Days:

    Change is about creating enduring, structured programs—not short-term, isolated efforts that quickly wash away.

  • "Teaching to Fish, Not Just Serving the Catch"

    Empowering Teams:

    Processes thrive when teams co-create solutions, gaining the tools and confidence to sustain progress independently.

  • "The Captain Must Steer the Ship"

    Leadership Buy-In Is Essential:

    Change succeeds when leadership is fully committed, setting the direction and ensuring the crew is aligned.

  • "Fitting the Puzzle Pieces"

    Context Matters:

    Effective solutions respect existing structures and constraints, fitting seamlessly into the organizational context.

  • "Seeing the Forest, Not Just the Trees"

    Systemic Perspective:

    Every intervention considers the bigger picture—how processes, structures, and people interconnect.

  • "One Size Fits None"

    Tailored Approaches:

    Successful strategies are custom-made to suit the unique needs and dynamics of each organization.

  • "Polishing the Diamond"

    Iterative Improvement:

    Change is a continuous process of observation, iteration, and refinement to ensure optimal outcomes.

  • "Building Bridges, Not Walls"

    Trust as a Foundation:

    Sustainable change is built on trust—connecting individuals and teams at all levels of the organisation.

  • "Filling the Missing Piece"

    Bridging Gaps by Taking Ownership:

    Where resources or skills are lacking, I step in hands-on to maintain momentum and ensure progress.